PopShift is dedicated to telling compelling stories about the intersection of pop culture and the South Asian diaspora. This strategy and content calendar outlines our social media approach for the upcoming month, aiming to increase engagement across all platforms while delivering authentic, valuable content to our audience.
| Date | Platform | Content Type | Content Idea/Title | Theme | Resources Needed | Status |
|---|---|---|---|---|---|---|
| Oct 1 | Carousel Post | "Diwali Traditions Across Generations" | Celebrating Our Roots | Graphic Designer, Photographer | Idea | |
| Oct 3 | TikTok | Video | "3 Generations, 1 Recipe" cooking series | Celebrating Our Roots | Videographer, 3 family members | In Production |
| Oct 5 | YouTube | Interview | "My Immigration Story" series | Celebrating Our Roots | Videographer, Interviewee | Scheduled |
| Oct 7 | Newsletter | Article | "Community Spotlight: South Asian-Led Companies" | Community Impact | Writer, Researcher | In Progress |
| Oct 8 | Reel | "A Day in the Life of a South Asian Professional" | Modern Diaspora Life | Videographer, Subject | Idea | |
| Oct 10 | TikTok | Short-Form Video | "Fusion Cooking: Blending South Asian and Western Cuisines" | Modern Diaspora Life | Videographer, Chef | To Do |
| Oct 12 | YouTube | Tutorial | "Bollywood vs. Hollywood Dance-Off Challenge" | Arts and Entertainment Spotlight | Choreographer, Dancers | In Production |
| Oct 14 | Newsletter | Feature | "Rising Stars: South Asian Artists Breaking Barriers" | Arts and Entertainment Spotlight | Writer, Photographer | Scheduled |